“He is grayer and I am gayer,” London jokes, whereas she and Kelly additionally open up about how their new Prime Video sequence, “Put on Regardless of the F You Need” and “What To not Put on” are each “about remedy.”
Stacy London and Clinton Kelly rose to fame by telling individuals what they need to not put on, however over 10 years later, they’re encouraging individuals to put on no matter they need!
In an interview with TooFab, the model specialists opened up about reuniting for his or her new Prime Collection, Put on Regardless of the F You Need, which comes over a decade after TLC’s What To not Put on resulted in 2013, and a subsequent years-long fallout between the 2.
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Put on Regardless of the F You Need — out now on Prime Video — sees Kelly, 56, and London, 55, teaming as much as “rework shoppers separately” in New York Metropolis, per Amazon Studios.
“With a contemporary perspective that celebrates private expression over outdated model guidelines, they empower people to reside out their trend fantasies and uncover their model fact.”
The trendy duo spoke to TooFab about working collectively as soon as once more, and defined how Put on No matter is a greater portrayal of the occasions compared to What To not Put on.
When requested in the event that they felt like “no time had handed” since they shared the display screen, Kelly joked, “Nicely, time had handed as a result of we’re now in our mid-fifties and it is laborious to disregard that reality” — to which London quipped, “Yeah, he is grayer. And I am gayer.”
“We actually loved this course of, and we have been engaged on the present for a really very long time, so it is not like this was like, Oh, it simply cropped up for us. , it has been 13 years!’ We have been speaking for fairly some time,” London continued. “I feel that the intention of this present is so totally different from What To not Put on, and the result is so totally different that it truly is rather more reflective of the world we’re residing in at this time, and never the sort of daybreak of actuality tv that you simply noticed after we did What To not Put on.”
Whereas the pair mentioned they do not essentially “imagine” in traits, they have been excited to include influences from popular culture from the final decade, with the references additionally being a type of inspiration for the shoppers.
“There’s so many like popular culture references, proper? Like Cookie from Empire,” Kelly mentioned, referring to Taraji P. Henson’s character on the musical drama. “When considered one of our shoppers, Freedom, wished to seem like Cookie from Empire, as a result of she form of noticed her as a robust girl, we have been like, ‘Sure! Let’s do this. Let’s get you an enormous fuzzy coat!'”
“Neither considered one of us actually imagine in traits,” London added. “However you see what’s on the market, and you’re employed with what you have obtained. The wonderful thing about a present like that is that it is a very particular lens that we’re trying by. So if we’re searching for Cookie, you realize, we all know what we’re searching for versus what’s trending for the time being. It is not like a trend information present the place we’re like telling you what, you realize, the massive traits have been on the runway … it is what does this individual need with a view to really feel assured and succesful?”
London and Kelly went on to open up about their method to serving to their shoppers discover their greatest interior self by outer expression.
“I feel we now have to return to What To not Put on, proper?” Kelly mentioned. “There was a format and What To not Put on, and due to the time, we have been model specialists and we have been telling individuals what they wanted to do. Now, we now have fully flipped that on its butt, and we try to determine who you are as an individual, as our shopper, and like, you are the information and you realize …. we’ll be the information rails, however you are gonna information us that will help you. And it is such a deal with. It truly is a deal with. It takes just a little little bit of the stress off of us as a result of we do not have to [know everything] and demand that we’re proper on a regular basis. That is serving to someone obtain a dream. Like, there’s nothing higher than that.”
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London chimed in, noting that there’s no “judgment” on the subject of their shoppers’ preferences.
“I imply, there are occasions the place there have been, you realize, outfits on the present that I used to be like, ‘No, no, no. … I’m not gonna put on that myself.’ But when that made her comfortable or him comfortable, then we have been comfortable to do it as a result of they’re those who should rock round of their pores and skin. It is not us. We’re not residing their lives,” she mentioned. “And actually, we would like you to get probably the most out of your life that is doable. And realizing who you might be, controlling the narrative within the visible sense when it comes to your model is an excellent vital talent to have.”
“Whether or not you study that at 20 otherwise you study that at 50, it would not matter,” she added. “It is simply while you study it and likewise recognizing that you simply as an individual, you are gonna change. You are gonna need various things over time, and that is okay. You do not have to have the identical model your entire life. You do not have to put on the identical issues. You do not have to have a uniform in case you do not need to. These are, you realize, some individuals love to do this, but it surely’s not required.”
She then referenced the “quiet luxurious” pattern of current years, whereas noting how the ’80s are coming again “with large daring colours and large daring jewellery” — earlier than including that “brooches are again,” which she jokingly admitted that she’s nonetheless a bit skeptical about.
“I imply, if brooches actually come again, I might be shocked,” London mentioned. “They are saying it yearly. By no means occurs. It is just for males. However now they’re saying, ‘No, no, brooches are again for ladies. We’ll see.”
On the subject of brooches, Kelly introduced up one of the vital trendy and trendy tv characters from the previous few years — if not of all time — Moira Rose (Catherine O’Hara) from Schitt’s Creek, who positively wore no matter (the f) she wished to.
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“I simply began rewatching Schitt’s Creek, and Moira Rose going to mattress in a brooch is every thing,” he mentioned, to which London added, “Moira was actually a person … she needs to be [Wear Whatever’s] mascot.”
Finally, of their new present, London and Kelly are breaking down the boundaries which are holding the shoppers again from being themselves — whether or not that is working by doubts they, or others, put of their heads.
When TooFab likened the method to remedy, London agreed. “I feel it is one thing that we’re just a little used to, to be sincere. To not be, you realize, blasé about it, however all of what we have completed on What To not Put on and Put on No matter has been about remedy.”
“It’s really about what’s stopping you on the within from being who you need to be. How can we present you that there’s a technique to get what you need?” she continued. “And that requires asking laborious questions of individuals. And it requires asking questions that is probably not comfy to everyone, but it surely’s our aim to be useful in understanding, you realize, who instructed you you may’t put on this? Who mentioned you could not put on that? These forms of issues, I feel actually do have an impact. And we wanna assist uproot these beliefs that aren’t true.”
“It is actually a pleasure to assist someone differentiate between their very own perception in their very own head,” Kelly added, “And a perception that someone else implanted of their head as a result of they could have instructed them one thing at a really susceptible time or at a younger developmental age, and it obtained caught in there.”
“So to unstick these ideas that you simply assume you imagine while you truly do not imagine them, it is like, you realize, exorcism,” he mentioned, to which London interjected, “Gardening!”
“Stacey is aware of how a lot I like to backyard. So pulling weeds or exorcising demons,” he joked.
“Sure, sure, precisely,” London mentioned. “Gardening and exorcising demons!”
All eight episodes of Put on Regardless of the F You Need are streaming now on Prime Video.
