Spotify has added one thing fairly large to your music promo toolkit.
They’re going massive with Countdown Pages, which Spotify describes as “your final pre-release vacation spot.”
Listed below are crucial issues you must know:
That will help you construct hype for an upcoming launch, Spotify has mixed the next options on one web page:
- Pre-saves
- A preview of the tracklist
- A timer counting all the way down to launch
- Clips to present followers a more in-depth look
- Merch gives
- Fan notifications when your music goes stay
In Spotify’s phrases, this device will “shut the hole between the place music is teased and the place it’s truly streamed.”
Simplifying the waterfall launch
One of the crucial attention-grabbing elements of Countdown Pages is… they’re dynamic.
So Countdown Pages streamline the distribution mechanics of a waterfall launch, which is the place you as soon as needed to “develop” an album over time by first releasing a single, then a brand new single bundled with the older music, then a 3rd single together with the earlier two tracks, and so forth.
It’s not rocket science, however managing waterfall releases in that method was one additional stress throughout a season the place you actually ought to save your psychological house and time for efficient music promotion. Not busy-work.
Now you’ll be able to drop new singles, merch objects, and Clips over an extended length and use the identical vacation spot — the Countdown Web page — to spice up engagement and pre-saves.
No extra Third-party pre-saves?
Countdown Pages deliver collectively many components of Spotify’s on-platform promo in a extra coordinated approach. However additionally they may get rid of the necessity for artists to make use of Third-party pre-save instruments and smartlinks?
I say “may” since you might have a big phase of followers preferring totally different music platforms to Spotify, and also you don’t wish to ostracize them out of your launch promo simply because Spotify made your life less complicated on their platform.
However as a lot as I warn musicians that “your followers aren’t ALL on Spotify,” let’s be practical: I do know an enormous proportion of you’re STILL solely gonna put up hyperlinks to Spotify.
So effective. In the event you’re that kinda artist, by all means, simply use Spotify’s Countdown Web page and neglect about smartlinks and pre-saves.
Besides you probably have a small fanbase. Or if you’re launching a single. Or when doing a “cut up proper” collaborative launch.
As a result of…
Who’s eligible to make use of Countdown Pages?
Countdown Pages are solely accessible for albums launched underneath one artist title. Spotify stated they’d prefer to develop past that sooner or later. However presently you’ll be able to solely use Countdown Pages you probably have:
Right here’s how you can examine if you happen to’re eligible:
- Log into Spotify for Artists
- Go to Viewers then Segments
- Click on Energetic viewers to see what number of energetic listeners you might have
What sort of artists ought to use Spotify’s Countdown Pages?
The case to make use of Countdown Pages is fairly robust.
Spotify claims that on common, almost 70% of listeners who used the on-platform pre-save choice went on to stream the album in its first week.
And early testimonials present how efficient Countdown Pages might be:
Countdown Pages generated 6X extra pre-saves than our off-platform purchase hyperlink for a number of artists on our roster. The device has been instrumental in serving to to achieve our chart targets.
—Emily Puterbaugh
GLOBAL DIRECTOR OF STREAMING & DIGITAL SALES, SECRETLY GROUP
Take note although, these stats typically apply to highlight artists and status labels who get to test-drive the instruments earlier than an enormous rollout. Nevertheless it’s additionally true that platforms typically reward creators who undertake new options. As a result of rising your visibility builds consciousness for his or her instruments too.
So my easy advice is:
In the event you meet the minimal listener standards, use Countdown Pages!
Even if you happen to’re a debut artist. If nothing else, it’ll assist you to arrange your promo supplies, inspire you to create vertical video content material that helps the discharge, and preserve you on schedule.
And if you happen to do have already got 5k+ month-to-month listeners, a Countdown Web page may be simply the factor to achieve them once more the place they already are (on Spotify!), get them excited, and create a straightforward pathway for them to return to your album as soon as it’s stay.
Tips on how to take advantage of your Spotify launch with Countdown Pages
First, clearly, you’ll have to create a Countdown Web page.
Then there are some extra steps you must take to get essentially the most out of your Spotify Countdown Web page previous to your launch date.
These embrace:
For more information and inspiration, take a look at these Countdown Pages examples!
