Proton has reported gross sales of 11,069 items in June 2025, which is a slight year-on-year enhance from the ten,999 items it did in the identical month final 12 months. June completes the primary half of the 12 months, and the 1H 2025 year-to-date whole is 72,156 items.
Proton usually doesn’t give context or proportion figures when numbers are decrease, however based mostly on our data, 1H 2025 gross sales are 2.1% decrease y-o-y than the 73,696 items from 1H 2024 and a good bit decrease than the 77,321 items from 1H 2023, which was the carmaker’s greatest first half since 2012.
The corporate did nonetheless share that market share is estimated to be at 20.7%, which is a rise of 1.1% over the earlier month (Might) and ‘1.2% forward of the YTD determine of 19.5%’. That is on the again of estimated whole trade quantity (TIV) of 53,500 items in June, 21% lower than Might’s TIV of 68,007 items.
The X50 has been a vibrant spot for Proton. Though the pre-facelift RC is much from recent (a considerably upgraded large facelift is now open for reserving), 1,657 items of the B-SUV had been bought final month, which Proton says is class-leading. This whole consists of 353 items of exports (Proton usually consists of exports in its gross sales releases), which signifies that the X50 accounts for 47% of Proton’s whole export quantity.
It might need been on its last lap, however the pre-facelift X50 noticed gross sales of 11,351 items in 1H 2025, which is 11.3% larger y-o-y. Total, the X50 has been an enormous success for Proton – since its launch in October 2020, the corporate has shifted over 140,000 items of the fashionable SUV, together with exports.
Other than the X50, Proton is claiming gross sales management within the D-SUV and C-sedan segments with the X90 (174 items) and S70 (1,402) respectively. As debated earlier, whether or not the S70 is a C-sedan or not is open to interpretation. Going by the ruler, the S70 is definitely nearer to the Honda Metropolis than the Civic in dimension (the latter’s wheelbase is 108 mm longer than the S70’s) however the Proton does include a 1.5L turbo engine, whereas the Metropolis and Toyota Vios are 1.5L NA-powered.
Elsewhere, the Saga noticed gross sales of 5,206 items whereas the Persona and Iriz did 1,171 and 288 items respectively. With a lot consideration on the X50, the X70 seems to be considerably forgotten, however the August 2024 facelift for the primary ever Geely-based Proton has boosted figures – 4,354 items of the C-SUV had been bought in 1H 2025, which is 46.3% up y-o-y from a low base.
“After performing strongly in Might, automotive gross sales dropped by 15,000 items in June attributable to exterior elements resembling rising tensions within the Center East and the enlargement of the scope of SST affecting purchaser sentiment. Regardless of this, Proton managed to outperform the market to extend our market share proportion forward of a busy second half of the 12 months the place we now have a full slate of occasions and mannequin introductions,” stated Zhang Qiang, deputy CEO of Proton Edar.
“With new fashions arriving in our showrooms, the outlook is for the corporate to have a stronger second half to 2025 as we search to extend gross sales for our ICE and EV choices,” added Zhang, who can also be CEO of Proton’s EV arm Professional-Internet. A new Saga and the eMas 5 EV are on the way in which.
Exports are trying good for Proton. With 414 items shipped out in June, 1H 2025 whole exports rose 39.9% to 2,250 items. The quantum of development can be even wider come full 12 months 2025 because the eMas 7 is launched in additional export markets. Talking of the EV, Proton shifted 4,253 items in 1H 2025 (together with exports) and claims 24% share of the native EV marketplace for high spot.
“The majority of Proton’s present gross sales quantity is taken up by home ICE automobiles, however export and EV gross sales have super future development potential. We forecast a gentle enhance in export gross sales as the corporate explores extra new markets. As for EV gross sales, the market is increasing as extra infrastructure is established and the boldness hole closes for consumers who stay on the fence, so we’re hopeful of a quantum leap in gross sales with the introduction of extra Proton eMas fashions,” Zhang stated.
Be aware that apart from together with exports in its month-to-month gross sales bulletins, Proton has been reporting ‘group gross sales’ in 2025, which signifies that the whole figures we see embody that of the sensible model, which is underneath Professional-Internet.
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