The 2024 Kuala Lumpur Trend Week (KLFW 2024) that befell in Kuala Lumpur final week performed host to the sixth instalment of the KLFW Designer Search, with this yr’s version bringing the theme of “Capturing Attract”. In partnership with Peugeot, that is additionally the primary time the present has collaborated with an automotive model.
With sustainability because the underlying theme, the shortlisted artists have been tasked with crafting two outfits, that are required to make use of upcycled materials from Life Line Clothes Malaysia, amongst Malaysia’s largest zero-waste textiles collectors. Taking part designers within the contest drew from the newest Peugeot 408 as inspiration, says Peugeot Malaysia.
Judged on creativity, originality, innovation and technical finesse, the three winners on this designer search contest had been Mei Xuan Tieo, 18; Raja Irfan, 25; and Salahuddin Hilmi, 26. The profitable trio will get the chance to showcase their full collections at subsequent yr’s Kuala Lumpur Trend Week, and within the nearer future, the Lao Trend Week: Zero Waste that takes place in October.
“Sustainability is a basic pillar for the automotive and vogue industries to not solely survive, however thrive. Sustainability is a core worth at Stellantis and for Peugeot, and we’re continuously looking for innovating methods to create merchandise which can be purposeful and sustainable,” stated Stellantis Malaysia MD Jamie Francis Morais.
“We’re very excited to see how the alluring design and language of attaction of the 408 managed to encourage and play a job as a muse for these designers,” Morais added.
2024 Peugeot 408 GT
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