I Cannot Consider Toyota’s New TRD Professional Shade Is Really Value Writing About, However This Gentle Blue Is Implausible

In the case of matters I really wish to cowl, new paint colours are fairly darn near the underside of the checklist. More often than not, it is only a new variation on the identical grayscale theme that is turned our roads and parking heaps right into a sea of generic sameness, hitting the minimal phrase depend is sort of all the time a ache and the overwhelming majority of our readers could not care much less. So when Toyota emailed me to announce a brand new TRD Professional coloration, I groaned. Then I clicked and was greeted with photos of a brand new gentle blue that is so good, it is really price writing about. 

It is not like Toyota is incapable of providing good colours. Simply have a look at the Electrical Lime Metallic it gave the 2022 Tacoma TRD Professional. And whereas Toyota initially refused to promote the redesigned Prius within the U.S. with a yellow paint possibility, 2025 Prius Nightshade Version patrons now have that selection. However regardless of the press launch’s declare that “Wave Maker joins a formidable pedigree of thrilling TRD Professional colours,” when you hop on Toyota’s configurator, there aren’t any thrilling TRD Professional colours to be discovered. 

For instance, your decisions on a 2025 4Runner TRD Professional are actually black, white, darkish grey and dust. The Tacoma affords the identical choices, however irrespective of which one you favor, the roof is available in black. Swap to both the Tundra or Sequoia TRD Execs, and once more, the closest factor to coloration is Mudbath, and that is not even an precise coloration. Due to that, I am not simply excited to see that Wave Maker is an objectively incredible gentle blue. I am additionally excited you possibly can really get a TRD Professional in an actual coloration once more. Extra of this, please, Toyota.

Sadly for whoever Toyota tasked with penning this specific press launch it is laborious to make a brand new paint coloration sound thrilling whereas additionally pleasing the C-suite. And wow, this Wave Maker announcement positive does lay it on thick. I imply, simply learn the opening paragraph. I adore it a lot:

Shade can evoke sturdy feelings and encourage our internal adventurer. A car’s coloration makes a daring outward assertion to the world about internal ambitions. The all-new coloration Wave Maker is unique to 2026 TRD Professional fashions and is a hanging shade of blue that makes your rowdy intentions recognized to the world.

When you purchase a TRD Professional in Wave Maker, you are not simply shopping for the one good paint coloration. You are not selecting the choice that may make your truck simpler to seek out within the Costco car parking zone. You are “[making] a daring outward assertion to the world about internal ambitions.” Clearly, you have got “rowdy intentions” and wish to make that recognized. What these rowdy intentions are is not totally clear, however do not you dare maintain them to your self. You would not wish to disappoint your internal adventurer.

In fact, you possibly can’t conclude a press launch with out a assertion from some kind of company boss, both. And right here, the Wave Maker additionally delivers with a quote attributed to Benjamin Jimenez, Basic Supervisor at CALTY’s Ann Arbor location, that reads:

We had a couple of years of heat pure hues impressed by conventional landscapes like Terra and Mudbath as signature colours. With Wave Maker we had been impressed by unexplored areas of journey together with excessive territory and even past earth. Wave Maker expresses an elemental spirit that evokes photos of glacial depths and the joys of recent frontiers.

“Impressed by unexplored areas…even past earth [sic]”? “Wave Maker expresses an elemental spirit”? 10/10, no notes. That is 100% the way you give a quote a couple of new paint possibility.

And now that you would be able to lastly get them in a Good Shade once more, I anticipate each single one in every of you to be a Wave Maker when you purchase a 2026 TRD Professional. Do not you wish to categorical your elemental spirit and make your rowdy intentions recognized?

I imply, positive, Toyota nonetheless hasn’t revealed how a lot the Wave Maker paint possibility will price, however the 2025 Tacoma TRD Professional is already a $65,000 truck earlier than seller markups, so it is not like even an additional $1,000 and even $2,500 really issues. It is the one good coloration! Now, if solely Toyota would let prospects really order the precise truck they need within the actual coloration they need…