What’s the largest mistake musicians make with regards to electronic mail advertising?
JUST. NOT. EMAILING.
😱
Most musicians neglect their electronic mail lists.
Maybe out of concern that “advertising” makes us look sales-y, self-centered, or determined.
Or perhaps it’s a concern that we’ll ship an electronic mail and listen to… crickets.
However we ghost our subscribers (our largest followers, btw!) for weeks or months at a time.
Then every time there’s essential information — like an album drop, video launch, or regional tour — we share the main points as soon as with our listing and act just like the job is finished.
Not Billie Eilish!
A music advertising lesson from Billie Eilish
Billie is without doubt one of the largest artists on this planet. Does she depend on fame, or magazines, or word-of-mouth, or Instagram to get her most essential messages on the market?
No. She makes use of electronic mail. Quite a bit!
Actually, Billie supported the discharge of her new album HIT ME HARD AND SOFT with day by day emails to her followers, like this:
“However I’m not a megastar like Billie Eilish!”
I hear that.
And usually I’m reluctant to attract too many advertising parallels between impartial musicians and family names. For example, simply because Beyoncé releases secret albums in a single day doesn’t imply it’s best to too.
However in THIS case, the lesson is price studying: Profitable artists know their followers wish to hear from them. And so they’re not afraid to ship frequent emails and make frequent merch affords.
It is best to do the identical. You should be giving your viewers a number of possibilities to concentrate.
While you do, contemplate the next.
Electronic mail advertising tips for musicians:
- Give your self permission to electronic mail day by day throughout massive campaigns
- Electronic mail weekly all through the remainder of the yr
- Ship a devoted electronic mail for every newsworthy merchandise: Don’t ship bulk information roundups
- Emails will be tremendous quick: In the event you shared a pic on Instagram, share it through electronic mail with a sentence or two caption
- Re-send essential emails to subscribers who didn’t open the e-mail the primary time
- Ask questions that immediate responses from subscribers; replies allow you to keep out of the junk folders
- Don’t be shy: Inform followers precisely what you need them to do (remix, buy, stream, view, and so on.)
- Use a super-signature in each electronic mail with clear calls-to-action
You aren’t imposing in your followers while you ship emails.
In spite of everything, your subscribers are your most dependable listeners and clients. Discuss to them!
