Nothing to do with the indulgent bachelor life, Playboy was all about primary transportation.
Popping out of World Warfare II, America’s future regarded brilliant. The nation’s preventing males have been returning dwelling with pockets filled with fight pay, and have been able to take wives, purchase homes, and likewise purchase automobiles. Let’s not neglect the automobiles.
Playboy: Forgotten Automobile Manufacturers
World Warfare II
Whereas large automakers have been retooling their factories, switching again to automobile manufacturing after a number of years of cranking out conflict materiel, new automobile corporations have been popping up, intent on capitalizing on what promised to be growth years.
One such firm was Playboy. Based by a profitable Packard supplier title Lou Horwitz, the company plan was to construct and retail a small, sensible automobile that offered for lower than $1000.
Working with Lou have been Charlie Thomas, a Pontiac engineer, and Norm Richardson, an achieved engineer/mechanic. Working with a comparatively small funding–most of which got here from Horwitz–the trio got down to develop a automobile incorporating as a lot off-the-shelf engineering as attainable.
Not That Playboy
Observe that the Playboy Motor Automobile Company was unrelated to the Playboy, a mannequin constructed by Jordan (1916-1931), or Playboy, the lads’s way of life journal.
First constructed was a one-off prototype which differed considerably from the manufacturing Playboy in two methods. First, the prototype featured a rear-engine design, which was thought-about as a technique to scale back manufacturing prices. Additionally totally different was the prototype’s convertible roof, which was material. The manufacturing Playboy that includes a operated by hand three-piece metal high.
Manufacturing
Serial manufacturing started in 1948. The manufacturing automobile featured engines from such suppliers as Hercules, Continental, and Willys. In step with Playboy’s lean-production plan, the engines have been fitted with Ford carburetors and Chevrolet ignitions. Every engine got here in at round 2.0-liters, and produced 40 horsepower. Regardless of the Playboy’s modest powerplants, model promoting promised a high pace of 75 mph. Credit score the automobiles lean 1900 curb weight.
Value
The automobile featured a single, three-person seating row, front-engine with rear-wheel drive design, and 12-inch wheels are tires, and a $985 price ticket.
Having constructed and offered a variety of automobiles in its Buffalo, New York headquarters, it was time for Playboy to broaden into an actual manufacturing facility and ramp-up manufacturing. Horwitz and associates figured they wanted to $20 million (about $250 million right this moment). This cash would come from supplier franchise charges, and a public inventory providing.
Cash Hassle
Sadly, Playboy’s cash-acquisition program started simply as would-be carmaker Tucker bumped into bother, with Tucker administration accused of working what was likened to a Ponzi scheme.
And whereas Playboy administration was not charged with fraud or monetary malfeasance, could be sellers, spooked by the Tucker state of affairs, backed out of franchise agreements, whereas curiosity in Playboy inventory collapsed.
Henry J. Kaiser
At one level Henry J. Kaiser, president and majority proprietor of carmaker Kaiser, supplied Horwitz and his companions $330,000 for the corporate, together with the Playboy design and tooling, however the supplied was refused. Kaiser would go on to construct a small automobile referred to as the Henry J, a clone of which might be offered by Sears because the Allstate. The small Kaiser was considerably extra substantial than the Playboy, and offered in some quantity. You may take a look at the Henry J right here.
Unable to ascertain a manufacturing program, Playboy’s doorways have been shuttered for good in 1951. In all, one prototype, 97 manufacturing convertibles, and one unfinished automobile have been constructed. Rumors persist that a few station wagons have been additionally assembled, although no photos of the automobiles appear to exist.
As we speak
There reportedly 43 surviving Playboys within the palms of collectors right this moment, together with the rear-engine prototype.
Hearken to the Automobile Stuff Podcast
Playboy Photos
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