There are occasions when you must make an excellent case in your music.
Whether or not you need to e book higher gigs, safe a playlist placement, get an album evaluate, or discover sync licensing alternatives, it is best to:
- Seize the eye of business gatekeepers
- Make them curious sufficient to pay attention
- Show you’re match for THEIR wants
Right here’s learn how to pitch your music and get outcomes!
Within the video above, you’ll be taught:
- What makes an excellent pitch
- Methods for music pitching
- Examples of unhealthy music pitches
- The instruments you might want for an efficient pitch
- Outreach and follow-up etiquette
- And extra
Mastering your music pitch
We put on numerous hats as unbiased musicians. We’re typically the creator, the marketer, and the first pressure behind our personal profession development.
Relating to pitching your music to business gatekeepers — individuals like music supervisors for TV and movie, playlist curators, document labels, music journalists and bloggers, managers, and extra — how do you stand out from the hundreds of different artists vying for a similar consideration?
The video above goes into numerous element concerning the pitching course of, all of the belongings and instruments you might wants, learn how to craft an efficient pitch, and extra.
However for a fast overview, listed here are among the principal issues to know:
1. Perceive THEIR wants
One of many first issues we mentioned within the video above was how vital it’s to know your viewers—not simply your followers however the business professionals you’re pitching to.
Earlier than pitching, analysis the individual or firm you’re reaching out to. What sort of music have they featured just lately? What are their ongoing initiatives? Tailor your pitch to point out that you simply’re match for what they want.
2. Develop a one-sentence pitch
Gatekeepers don’t have limitless time to sift via prolonged bios or hearken to hours of music. It’s worthwhile to seize their curiosity instantly, and that’s the place a concise, compelling pitches is available in. In our dialogue, we emphasised that readability and confidence are key.
What units you aside? What’s probably the most attention-grabbing side of your story? Sum it up in a single or two sentences!
3. Make your music simple to entry
When you’ve bought their consideration, make sure that your music is quickly accessible. Don’t ship attachments or bizarre hyperlinks. Hold it easy. YouTube is fairly common. If in case you have a smartlink or web site touchdown web page with embeds and hyperlinks to the most well-liked streaming companies, nice!
In case you’re pitching to music supervisors, have a web page in your web site with downloadable hi-res recordsdata, stems, and an instrumental combine.
4. Comply with-up (however don’t be aggressive)
It’s essential to verify again in. Simply don’t get annoying or pushy. Gatekeepers speak to 1 one other and a foul status can unfold quick.
Be persistent however well mannered. Ship a brief follow-up e-mail 1-3 weeks after your preliminary pitch.
5. Anticipate rejection — however be able to be taught from it
Not each pitch will ship the outcomes you need. In actual fact, it’s a numbers sport — and MOST pitches will result in a rejection, or just go ignored. Don’t take it personally. There are sometimes lots of and even hundreds of different musicians pitching for that chance.
It doesn’t essentially imply the gatekeeper hates your music. Would possibly simply be the mistaken timing, or your music doesn’t match their present want. In the event that they clarify WHY they’ve rejected your music, be prepared to listen to the suggestions and contemplate what you are able to do totally different in future pitches or productions.
6. Community!
Assembly individuals. It’s vital. IRL and on-line. Get entangled in business conversations, attend conferences, and actively construct relationships with the kinds of gatekeepers you’ll be pitching to down the road.
Pitching your music successfully. It takes time and follow. So watch the complete video above, put together as greatest you’ll be able to, tailor your message to the gatekeeper’s particular wants, and make that pitch!
Don’t surrender within the face of rejection. As a result of it is likely to be the NEXT pitch that opens doorways in your music.
