Can Danny Meyer get folks to shell out the massive bucks at a Occasions Sq. lodge? That’s what his Union Sq. Hospitality Group is betting on. They’ve taken over the View, New York’s revolving restaurant contained in the New York Marriott Marquis at 1535 Broadway, at West forty fifth Avenue, close to Occasions Sq..
Within the transition, the View has quickly paused its rotations whereas Rockwell Group overhauls the inside design of the Forty seventh-floor eating room to be extra of an “elegant supper membership vibe,” in line with the New York Occasions. Eater has reached out to Union Sq. Hospitality for extra data.
The View was beforehand operated as an all-you-can-eat buffet — a enterprise mannequin laborious to run (simply take a look at Crimson Lobster), however drawing a resurgence amidst inflation for the budget-conscious. Meyer’s staff is making an attempt to draw new clients by flipping it right into a tremendous eating operation. The chef of the restaurant has not but been named however a gap is slated for this winter.
Revolving eating places gained prominence within the Sixties with a transferring restaurant atop Seattle’s House Needle constructed for the World’s Truthful (although they’d been within the works elsewhere for a long time prior) as a logo of technological prowess. They misplaced recognition by the Nineties and plenty of have since closed. A New York Occasions Journal piece in 2019 really useful that the world wanted extra revolving eating places now, greater than ever. Revolving eating places can provide greater than Jetsons-era kitsch, in line with its creator: “These eating places have all the time evoked the spirit of ridiculous audacity that lots of our cities lack as we speak. They’re civic boosterism in bodily type: We constructed a tower so you may correctly benefit from the different towers we’re so pleased with having constructed.”
The truth that New York nonetheless had a last-of-its-kind revolving restaurant would possibly come as a shock. It had fallen out of vogue over its practically 4 a long time within the coronary heart of the Theater District, and the constructing had seen higher days, significantly as extra flashy inns have gone up within the space and visitation to Midtown waned throughout the pandemic. (Elsewhere within the metropolis, the Rainbow Room’s rotating dance ground has its personal lore and a revolving rooftop restaurant as soon as in Rochester claims to be New York state’s first earlier than it closed within the Nineteen Eighties).
