As proof that the mind-altering medicine fashionable within the late Sixties and early Seventies had made their manner into mainstream American advertising and marketing, there was Dr. Oldsmobile. The nice physician was not a doctor, however a mad scientist—because the story goes–liable for making Oldsmobile’s muscle automobile, the Cutlass 4-4-2 and W-Collection coupes, the efficiency machines they had been. And, fact be advised, they had been fairly good.
1970 Oldsmobile 4-4-2
Historical past
There’s surprisingly little written about Dr. Oldsmobile, however the marketing campaign ran inconsistently from 1969 by 1971, and targeted totally on print advertisements. That mentioned, the nice Physician did seem in a TV business or two, although this creator may discover no examples of the printed marketing campaign to share.
The marketing campaign featured a madman (the nice physician) who went loopy, and in Frankenstein vogue created muscle vehicles there have been one thing greater than odd. And, certainly, the Cutlass 4-4-2 with the W30 bundle was one of many muscle-car period’s extra spectacular efforts, that includes, at its 1970 peak, as much as 370 horsepower when mated to the obtainable 4-speed guide transmission.
Dr. Oldsmobile
Unusually, Olds printed loads of advertisements for the 4-4-2 and W-Collection Cutlass variants that didn’t embody Physician Oldsmobile. Appears odd, as, alongside as you had created a Frank Zappa-looking engineer character in a lab coat, we expect you need to work the man arduous transferring the metallic.
Whereas historical past would apply the Physician Oldsmobile moniker to a gentleman identified for designing after-market cylinder heads for the model’s beefy 455-cubic-inch engine, he was not initially related to marketing campaign.
Influence
Given how a lot cash the Chrysler Company spent promoting Dodge and Plymouth muscle vehicles throughout the identical period, it comes as no shock that Physician Oldsmobile is now little greater than a footnote in massive e-book of automotive efficiency historical past. Nonetheless, we’re glad the advert people at Oldsmobile loved just a little leisure social gathering time, and noticed clear to share Physician Oldsmobile with us. The Physician meant nicely, he simply didn’t have a lot endurance.
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1970 Oldsmobile 4-4-2 Photos
Click on under for enlarged pictures
