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Friday, April 18, 2025

GM CEO backs away from 1M EV goal, says market’s “not growing”


  • GM introduced in 2022 it may construct 1M EVs yearly in 2025
  • It aimed to make 400,000 EVs over 2022 and 2023—later prolonged into 2024
  • Backpedaling on each targets, CEO Barra now says an undeveloped EV market is in charge

Normal Motors CEO Mary Barra has walked again the automaker’s goal of getting manufacturing capability for a million EVs in 2025, blaming slowing demand.

Barra advised CNBC (by way of Bloomberg) at an occasion July 15 that GM would not have the deliberate manufacturing capability in place by subsequent yr, including that buyer demand would decide how rapidly GM would attain a million annual EV gross sales, and that it is presently seeing a slowdown in EV deliveries.

2024 Chevrolet Blazer EV RS

2024 Chevrolet Blazer EV RS

“We can’t get to 1,000,000 simply because the market’s not growing, however it’s going to get there,” Barra stated.

U.S. EV deliveries had been flat within the second quarter in contrast with the identical interval in 2023, however nonetheless up 11% from the primary quarter, in response to analysis agency Cox Automotive. However GM has additionally struggled greater than different automakers to ramp up EV manufacturing.

2024 Chevrolet Silverado EV

2024 Chevrolet Silverado EV

GM introduced the one-million-EV objective in 2022, however struggled to speed up EV manufacturing within the following yr, due principally to points ramping up its Ultium battery cells. The automaker reported 21,390 EV deliveries in Q2 2024, up 34% from Q1 and 40% from the identical interval final yr, indicating that it has turned a nook.

Nonetheless, this tempo meant GM was properly off a objective of delivering 400,000 EVs within the first half of 2024, itself pushed again from 2023. And the discontinued Chevrolet Bolt EV outsold different Chevy EVs within the first half of this yr, regardless of not being in manufacturing. So GM nonetheless has an extended method to go together with the Ultium ramp-up, which is likely to be as a lot of a proof of why it is persevering with to postpone EV targets as slowing demand.

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