“It’s necessary to me that we really feel empowered to embrace who we actually are.”
Speaking about what goes on within the bed room is usually a taboo topic — however some celebs aren’t shy about spilling the tea. The truth is, just a few stars are so comfy with discussing their intercourse lives that they’ve really began selling their very own line of intercourse toys!
Whereas a few of these celebrities teamed up with current intimacy corporations to create their very own merchandise, others have based total corporations. It doesn’t matter what approach they selected to do it, these stars hope that by being open and embracing their sexuality, they’ll take away the disgrace round a delicate topic.
Discover out what these stars stated about working within the sexual wellness house.

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1. Rumer Willis
Rumer Willis lately confirmed her assist for intercourse toy model Bellesa Boutique in an Instagram advert. In a publish, she posed with a pink toy and wrote that it was necessary for females to embrace their “fantasies and wishes” and urged them to “take time for solo apply” as a “highly effective act of self-love and discovery.” After sharing the publish, Rumer ended up going through backlash for selling the model — however she referred to as out the trolls in a collection of movies.
“We’re in a tradition the place it’s so frowned upon to feed our kids in public, or to speak about feminine pleasure, speak about feminine sexuality,” she stated partially, noting that even simply her publish created a “visceral” response. “I feel it’s actually necessary to have these conversations, to have the ability to take away among the disgrace round it.”
2. Dakota Johnson
After making a reputation for herself in 50 Shades of Gray, it solely made sense for Dakota Johnson to become involved on this planet of intercourse and wellness. Dakota now serves as an investor and co-creative director of intimacy model, maude. The model, which sells all types of elevated and stylish merchandise to get you within the temper, together with vibrators.
“When the founder, Éva Goicochea, and I met, I used to be like, ‘That is precisely how I take into consideration this’ — which is to say that merchandise needs to be inclusive and easy, clear and approachable. In the event you love having an enormous pink dildo, all energy to you. That’s not my vibe — ha! Vibe,” she joked with Elle. “However I feel it’s wholesome to have entry to high quality sexual-wellness merchandise.”

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3. Gwyneth Paltrow
Gwyneth Paltrow’s model goop has at all times pushed the bounds relating to attractive merchandise, beginning with their vagina candle. They’ve additionally lengthy included intercourse toys on their web site and of their present guides however in 2020, they launched their first self-branded vibrator.
“Repressing sexuality and particularly feminine pleasure has been a mechanism of management for a very long time,” Gwyneth stated on Intercourse, Love & goop. “I’m an advocate for girls to take heed to themselves and turn into shut and intimate with themselves. It’s time to undo these tropes. If a lady likes intercourse, there’s nothing unsuitable together with her!”
4. Demi Lovato
In 2022, Demi Lovato teamed up with Bellesa Boutique to create their very own intercourse toy referred to as the Demi Wand. Demi and the workforce specifically designed the yellow wand vibrator to suit right into a clamshell case to maintain issues stylish and discreet.
“There may be nothing extra empowering than taking your pleasure into your individual arms. We’ve spent far too lengthy pretending we’re not sexual beings — it’s time for us to place this stigma to relaxation. We’re all deserving of delight. We’re all deserving of orgasms,” Demi shared. “I’m so proud and so excited to be doing this alongside the innovators at Bellesa, an organization that continues to disrupt the grownup leisure and the intercourse tech business, and values sexual empowerment and self love as deeply as I do.”
5. Lily Allen
Lily Allen turned a model ambassador for Womanizer in 2020, in addition to the face of their #IMasturbate marketing campaign. To kick issues off, Lily helped design her personal vibrator for the model which was referred to as Liberty by Lily Allen. The partnership made sense as Lily shared that intercourse toys had been an necessary a part of her life and she or he wished to make them much less of a taboo topic.
“Intercourse toys are nonetheless seen as a taboo topic as a result of they’re, you realize, associated to masturbation and feminine pleasure. I feel that feminine pleasure in itself is a taboo topic,” Lily shared. “The one strategy to make taboo topics not taboo is to talk about them brazenly and incessantly and with out disgrace or guilt.”

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6. Kandi Burruss
In 2011, Kandi Burruss based her life-style model Bed room Kandi, specializing in intimate pleasure and wellness. Again then, Kandi says there was a significant stigma round conversations relating to intercourse — however now, individuals are far more sexually liberated. After over a decade in enterprise, Bed room Kandi continues to be going sturdy.
“Folks had been saying that principally I used to be making it higher for girls to actually be capable to have that dialog … to really feel prefer it’s okay to have that speak about intercourse which which is necessary,” Kandi informed TooFab. “Most ladies by no means even expertise orgasms, which is loopy. I at all times inform individuals, it’s essential know your individual physique so you’ll be able to inform your mate the best way to please you. I’ve at all times been open minded and enjoyable relating to the bed room and I keep in mind … I feel the primary time I ever had a vibrator a boyfriend had introduced it to the bed room for me. But it surely was enjoyable and I used to be like, ‘Okay, that is kinda cool.’ However after that, I used to be like everyone ought to have one in all these.”
7. Christina Aguilera
Christina Aguilera says she’s “at all times liked speaking about intercourse” so it was a pure development for her to discovered a sexual wellness model. In 2023, she turned the co-founder and the chief model advisor for Playground, which sells the whole lot from clear lubricants to intimacy kits.
“Speaking about sexuality and embracing and proudly owning what meaning to you as a lady has been a lifelong journey for me, one thing that I’ve at all times been tremendous comfy speaking about. Every little thing from my music to particular conversations — I’ve grown up having to defend as a lady. We’re power fed a selected thought of what ladies’s sexuality needs to be, even the merchandise,” Christina shared.
She continued, “That is why I used to be so drawn to play it on within the first place as a result of even the merchandise that we’re given had been made by males. I used to be so to be taught the information inside this particular house within the sense that it’s a male-dominated house and these merchandise have been round for 50 plus years.”

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8. Amber Rose
In 2018, Amber Rose launched a intercourse toy assortment she curated with intimate life-style model Lelo. The curated digital “toy field” featured merchandise handpicked by Amber, together with objects for {couples} in addition to private use.
“I picked these out myself as a result of I do know that in the event that they’re good for me, they could be good for you too,” Amber shared on the corporate’s web site. “And if you happen to love your self, then your physique deserves one of the best! I hope this helps you make the appropriate alternative for you. As a result of relating to pleasure, it’s all about YOU. Now go get you some.”
9. Cara Delevingne
Cara Delevingne turned the co-owner and artistic adviser for a sexual wellness model referred to as Lora DiCarlo in 2020. Whereas the model has now been acquired by Lelo, Cara beforehand shared that it was necessary for her to assist foster a dialog about feminine pleasure and sexual wellness.
“Girls have the identical urges and wishes as some other individual but we’re ashamed to speak about how we deal with our personal pleasure,” she shared with Vogue UK. “I hope to assist break down the partitions and boundaries, and present that it’s a subject we will brazenly and confidently talk about.”

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