What’s working for musicians currently on the earth of social video?
Over the previous two week I binged an unhealthy amount of short-form video content material by musicians (so that you don’t should). Seven commonalities stood out to me, and I’ve sorted them into totally different “tendencies.”
Let’s have a look collectively!
On this installment of our Music Profession Examine Group livestream, we watch and talk about examples of music content material that’s getting huge engagement throughout Reels, Shorts, and TikTok:
1. Stroll With Me
I suppose we like to watch individuals stroll whereas singing. So invite your viewers into your world by taking them on a visible journey.
A stroll by way of the studio. Down the road. Throughout the room. To the opposite facet of a park. Share a little bit of your world in an informal format that places your character front-and-center.
Examples embody:
2. Supersize (or Downsize) Your self
Numerous individuals will let you know to be “genuine,” however maybe the higher recommendation is: “Be attention-grabbing.”
Is there a approach you possibly can take essentially the most attention-grabbing a part of your character, or the factor you’re most in, and construct a persona round that? How are you going to look larger-than-life or — conversely — strip away the whole lot to look susceptible?
Examples embody:
3. I Dare You!
Challenges, stunts, and dares are a wonderful option to interact your viewers. They create a sense of danger, and maintain us watching in suspense.
It could possibly be a stunt association, a novel efficiency model, a artistic mashup, live-looping, and even daring your self to carry out in an uncomfortable scenario.
Examples embody:
4. Squeeze ‘Em In
At this level, vertical video is nothing new. The format has dominated social for practically a decade. However we nonetheless enjoyment of seeing two or extra individuals squeezed into the vertical body.
You don’t even want a camera-person. Static digital camera. Squeeze your band into the shot!
Examples embody:
5. Educate Me One thing
Academic content material performs nicely, particularly when it’s bite-sized.
We love hacks, ideas, historical past. Educate your followers one thing associated to your music, whether or not it’s tips on how to play a guitar riff, the story behind your lyrics, or a manufacturing tip.
Examples embody:
6. Make-Music-With-Me
We love to look at a course of unfold, and one thing get constructed.
Music includes quite a lot of constructing. Songwriting. Manufacturing and recording. Even rehearsal and choreography. How are you going to SHOW individuals the method in order that they really feel like they’re included within the building of your music?
Examples embody:
7. The All-New Previous-Faculty Music Video
Although we’ve heard that “the music video is useless” for years, the pendulum is swinging again and retro has returned.
However not widescreen movies. There’s a “new” approach that individuals are introducing cinematic qualities into the vertical format, and it’s a pleasant mixture of scripted/synthetic with informal/actual.
Examples embody:
These are simply 7 tendencies I seen whereas binging an excessive amount of music content material on social.
I’m certain there are lots of extra!
Wish to share a pattern you’ve seen? Drop it within the feedback HERE.
