- Genesis’ efficiency sub-brand, Magma, has been noticed testing its first mannequin
- The GV60 Magma is scheduled to debut in 2025, doubtless as a 2026 mannequin for the U.S.
- A Magma model of each car within the Genesis lineup is deliberate, with some anticipated to function hybrid know-how
Genesis launched a efficiency sub-brand final 12 months, much like Mercedes-Benz AMG and BMW M, and a prototype for its first mannequin has been noticed.
The brand new sub-brand is named Magma—sure, named after the molten rock beneath the Earth’s crust—and Genesis guarantees a excessive stage of efficiency that doesn’t compromise consolation or aesthetics.
2026 Genesis GV60 Magma spy pictures – Picture through Baldauf
The primary mannequin shall be primarily based on the GV60 electrical compact crossover, however Genesis has introduced that each car in its lineup will ultimately obtain the Magma remedy. The GV60 Magma is slated to debut in 2025, doubtless as a 2026 mannequin within the U.S. The timeline for different Magma fashions stays unsure.
Genesis previewed the design of the GV60 Magma with an idea on the 2024 New York auto present. The prototype seen in current spy pictures is closely camouflaged, however the idea’s diamond mesh sample on the decrease entrance intakes is seen. Just like the idea, the prototype additionally options roof fins, and a rear wing spoiler that seems to be manufactured from carbon fiber. An upgraded wheel and brake mixture can be current.
Genesis GV60 Magma idea
The present GV60 Efficiency variant delivers as much as 483 hp with a 10-second Enhance mode, whereas the associated Hyundai Ioniq 5 N delivers as much as 641 hp with its personal 10-second N Grin Enhance mode. The GV60 Magma is predicted to supply comparable efficiency to the Ioniq 5 N, although some rumors recommend its peak output might even surpass 700 hp.
Ash Corson, who leads Genesis product planning for North America, advised Motor Authority in late 2024 that Genesis will differentiate the GV60 Magma from the Ioniq 5 N by offering a extra intense sound profile and a larger emphasis on balancing efficiency with consolation.
Genesis Magma ideas
The battery will doubtless be the similar 84-kwh unit utilized in an up to date model of the common GV60, which can be anticipated to reach for the 2026 mannequin 12 months. The up to date GV60 was unveiled earlier in January, showcasing barely revised exterior and inside styling alongside the brand new battery.
Genesis is taking the Magma sub-brand critically, even establishing a Genesis Magma Racing staff that’s creating an LMDh race automotive to compete towards Porsche, Ferrari, and others within the prime courses of the FIA World Endurance Championship and IMSA United SportsCar Championship. Moreover, not all Magma fashions shall be EVs, as Genesis has confirmed it’s also engaged on high-performance hybrid know-how for future highway automobiles.
