Spiffing issues up for simply $87.
Whereas $87 could not seem to be a lot, it went a good distance again in 1978. Take this advert for the Dodge D100 pickup truck. The truck depicted boasts a base value simply over $4000, and given its humble entry-level nature, seems to be fairly spiffy, all issues think about.
However there are two issues that basically give this primary Dodge a little bit of aptitude. First, there’s the yellow paint job, and second, there’s the white-sidewall tires and shiny wheel covers. And for a truck that’s, at $4147, completely bereft of every other choices or options, it seems to be fairly good. Now, we don’t know if the striped seat upholstery comes normal as properly, however we prefer it.
However it’s the white-wall tires and “deluxe” hub caps that basically elevate the look of this budget-friendly workhorse, and per the small textual content within the advert, they contribute $87 to the underside line. We’d say the tires and wheel covers are cash properly spent. It is a nice-looking truck.
The advert doesn’t go into a lot element in regards to the truck technically, however we are able to make sure that this bottom-line Dodge is powered by Chrysler’s ubiquitous Slant Six engine mated to a 3-speed guide transmission.
What this truck didn’t include was air con, a dome mild, or radio—in fact such luxuries have been obtainable, for a value. And about that value: $4147 is about $16,000 in 2025 {dollars}, which appears like an unbelievable cut price to us. The least costly new Ram pickup now lists for simply over $40,000, however is laden with expertise and gear not even obtainable in 1978. Nonetheless, 40 giant appears like lots.
Talking of shade, we’re a little bit confused by the Hearth-department stuff on this advert. The truck is white, and the man’s jackets are grey. The place’s the purple? Solely the canine appears to be of applicable livery.
Whereas our main takeaway from this advert is that pickup vehicles have gotten costly, we’re additionally impressed by how far $87 used to go. To learn extra Favourite Automotive Advertisements, click on right here.
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1978 Dodge D100 Photos
Click on beneath for enlarged photos
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